Robert Kiyosaki Buys Bitcoin at $110K: Unpacking His “PIGs Get Fat” Strategy

Veteran investor and acclaimed author Robert Kiyosaki, best known for his influential book “Rich Dad Poor Dad,” has publicly disclosed his recent acquisition of Bitcoin, made at a price point of $110,000. This strategic move positions him to capitalize on what renowned macro investor Raoul Pal frequently refers to as the “Banana Zone”—a market phase characterized by a parabolic price surge often fueled by significant Fear Of Missing Out (FOMO) among participants. Kiyosaki’s actions underscore the critical interplay between market psychology and precise investment timing within highly volatile asset classes.

• Robert Kiyosaki acquired Bitcoin at a price of $110,000.
• He anticipates a “Banana Zone” market phase, characterized by parabolic price surges driven by FOMO.
• Kiyosaki employs his “PIGs get fat. HOGs get slaughtered” analogy, positioning himself as a “fat PIG” who buys early.
• He expects late-entering, impulsive “HOGs” to drive prices up, only to face substantial losses in subsequent corrections.
• His core investment principle is that “profit is made when you buy, not when you sell,” advocating for disciplined accumulation during downturns.

Kiyosaki’s Market Playbook: The “PIGs and HOGs” Analogy

Kiyosaki elaborated on his investment philosophy through a post on X.com, referencing one of his distinctive “Rich Dad lessons”: “PIGs get fat. HOGs get slaughtered.” In this context, Kiyosaki identifies himself as a “fat PIG”—an investor who establishes positions early and accumulates sufficient assets, such as Bitcoin, to withstand significant market fluctuations. He foresees a surge of emotional, late-entering buyers, whom he terms “HOGs,” propelling prices higher during a euphoric market phase. However, he cautions that these impulsive investors are likely to incur substantial losses when market volatility inevitably leads to a significant correction.

This strategic stance suggests that while the influx of new capital drives immediate price appreciation, experienced investors like Kiyosaki are meticulously preparing for the subsequent market dynamic. His expectation is that once the “HOGs” are “slaughtered”—implying a notable market downturn or correction—he will be strategically poised to acquire additional Bitcoin at a discounted price. This approach highlights a contrarian investment view, designed to capitalize on the predictable patterns of market euphoria inevitably followed by periods of adjustment.

Strategic Accumulation Amidst Volatility

Reinforcing his long-held investment tenets, Kiyosaki reiterated his profound belief that “profit is made when you buy, not when you sell.” This fundamental principle underscores the importance of disciplined accumulation during market downturns, rather than the speculative pursuit of peak prices driven by exuberance. As Bitcoin recently achieved new record highs, Kiyosaki’s commentary serves as a clear indication: seasoned investors maintain their long-term positions and systematically prepare to increase their holdings during any forthcoming market adjustments that might filter out less experienced participants.

Kiyosaki’s recent actions and public commentary offer a compelling case study in strategic asset allocation within a high-volatility market like cryptocurrency. His emphasis on understanding market psychology, executing calculated entries, and preparing for future accumulation phases provides a robust framework for investors seeking to navigate the inherent risks and capitalize on the opportunities present in the evolving digital asset landscape.