The cryptocurrency market is currently observing a notable trend where digital assets, particularly meme coins, achieve substantial growth, often propelled by perceived affiliations with prominent political figures and their associated initiatives. A striking illustration of this phenomenon is DEGE, a relatively nascent meme coin that has demonstrated exponential value appreciation. This surge is largely attributed to its strategic branding as the “American People’s Coin” and widespread speculation linking it to President Donald Trump’s World Liberty Financial (WLFI) decentralized finance (DeFi) project.
- DEGE, a newly launched meme coin, has experienced an approximate 350% increase in value within less than two weeks.
- Its rapid growth is significantly driven by marketing that prominently displays “Officially Supports @WorldLibertyFi” on social media.
- Despite DEGE’s aggressive branding, official World Liberty Financial channels have not yet acknowledged any direct association.
- World Liberty Financial (WLFI) aims to establish a comprehensive end-to-end DeFi platform, with its WLFI governance token central to its ecosystem.
- WLFI’s USD stablecoin, built on the BNB Smart Chain, has issued over $2.2 billion in tokens in under three months, becoming the fifth-largest USD stablecoin by market capitalization.
Launched less than two weeks ago, DEGE recorded an approximate 350% increase in value, including a nearly fivefold surge within a single 24-hour period. This rapid appreciation is primarily attributed to an intensive marketing campaign that prominently features “Officially Supports @WorldLibertyFi” across its social media profiles. Despite this aggressive branding and the project’s consistent tagging of President Trump and the WLFI account on X, official channels for World Liberty Financial have not yet acknowledged any direct association with DEGE. Nevertheless, this unofficial connection has successfully galvanized a dedicated community, leading to over 10,000 token holders and a tenfold increase in its price since July 5.
The World Liberty Financial Ecosystem and Market Outlook
World Liberty Financial is designed to construct a comprehensive end-to-end DeFi platform, with its governance token, WLFI, serving as the foundational element. The project has initiated pre-market trading, notably on the MEXC exchange. For instance, a tweet from MEXC_Listings on July 4, 2025, highlighted WLFI as a highly anticipated pre-market pair offering zero fees: https://t.co/HIkkB8VYeo. Data from MEXC indicates that WLFI has traded consistently around $0.21. Industry observers, including Tristan Tate, brother of Andrew Tate, have expressed significant optimism regarding WLFI’s potential upside, forecasting a possible fivefold increase from its anticipated launch price of $0.20.
Achieving such a valuation would imply a fully diluted market capitalization of $20 billion for WLFI, potentially positioning it among the top 12 cryptocurrencies globally. However, with only an estimated 20% of the token supply expected to be unlocked at launch, the initial market capitalization at $0.20 would be approximately $4 billion, placing it around the 38th position by market cap at debut. Analysts widely anticipate WLFI’s listing on major cryptocurrency exchanges, including Coinbase, Binance, and OKX, from its inception. This widespread expectation fuels speculation that World Liberty Financial could ascend into the top 10 crypto projects by market capitalization within the year.
Further strengthening the WLFI ecosystem is its USD stablecoin, which is built on the BNB Smart Chain (BSC). This stablecoin has experienced rapid expansion, issuing over $2.2 billion in tokens in under three months, a feat that establishes it as the fifth-largest USD stablecoin by market capitalization. Its daily transaction volume, consistently exceeding $300 million, underscores its substantial adoption and utility within the BSC network. The reported valuation of World Liberty Financial’s wallet at approximately $180 million, with over 90% held on the Ethereum network, further highlights the project’s significant financial backing and robust asset base. President Trump’s association with a project of this scale suggests that World Liberty Financial is poised to become a highly influential Web3 initiative in 2025 and beyond, effectively bridging traditional political influence with the rapidly evolving decentralized finance landscape.
Former Wall Street analyst turned crypto journalist, Marcus brings a decade of expertise in trading strategies, risk management, and quantitative research. He writes clear, actionable guides on technical indicators, portfolio diversification, and emerging DeFi projects.