Prenetics Global Limited (NASDAQ: PRE), a prominent health sciences company, is setting a new precedent in corporate treasury management by strategically integrating Bitcoin into its balance sheet. This move signals a notable shift in how companies outside the traditional technology and finance sectors are beginning to perceive and utilize digital assets, distinguishing Prenetics from its industry peers.
The company initiated its Bitcoin acquisition program in June 2025, deploying an initial $20 million to secure just under 190 BTC at an average price of approximately $106,700 per token. Rather than relying on infrequent, large-volume purchases, Prenetics adopted a consistent, gradual accumulation strategy: acquiring one Bitcoin daily, financed entirely by its operational free cash flow. This approach ensures that the company’s core business operations remain unaffected by its digital asset strategy.
By early September 2025, this systematic strategy had increased Prenetics’ Bitcoin holdings to 228 BTC. Valued at approximately $26 million, based on a Bitcoin price of $115,000, these holdings represented an unrealized profit of roughly $1.6 million, equating to an impressive annualized return of about 30% since the program’s inception. Management views Bitcoin primarily as a hedge and a robust store of value, operating independently of the fluctuations inherent in traditional financial markets.
Looking ahead, Prenetics intends to continue its daily Bitcoin acquisition program through the end of 2025. There is potential for an increased allocation in 2026, contingent upon sustained growth in its cash flows. This strategic adoption by a health sciences firm underscores a broader trend of cryptocurrency integration across diverse industries, prompting a re-evaluation of conventional corporate reserve management practices in an evolving global economy.
Senior Crypto Correspondent with over 8 years of experience covering Bitcoin, altcoins, and blockchain technology for leading financial publications. Alexander holds a master’s degree in Financial Economics and specializes in in-depth market analysis, regulatory updates, and interviews with top industry figures.