A significant strategic move by a prominent financial services group signals growing institutional confidence in digital assets. Yunfeng Financial Group, co-founded by billionaire Jack Ma, has diversified its treasury by acquiring 10,000 Ethereum (ETH), valued at approximately $44 million. This substantial investment is a core component of the firm’s ambitious expansion into Web3 technologies and the burgeoning field of real-world asset (RWA) tokenization, reflecting a forward-looking pivot in traditional finance.
- Yunfeng Financial Group acquired 10,000 Ethereum (ETH), valued at around $44 million.
- The acquisition was fully financed using the company’s existing cash reserves, without external capital.
- This investment supports Yunfeng’s strategic expansion into Web3, Real-World Asset (RWA) tokenization, and Artificial Intelligence (AI).
- The firm aims to reduce its reliance on traditional fiat currencies and build a foundation for advanced technological initiatives.
- Following the announcement, Yunfeng Financial Group’s shares experienced a 6% decline on the Hong Kong Stock Exchange.
Strategic Investment and Self-Funding Approach
The acquisition of Ethereum was notably financed entirely through the company’s existing cash reserves, distinguishing Yunfeng Financial from many market participants who might typically raise external capital through debt or equity issuances for such endeavors. This self-funded approach underscores a strong commitment to strategic growth within the digital economy. The firm has indicated the possibility of future expansion of its crypto reserves, contingent on evolving market dynamics and its financial health.
Corporate Vision and Technological Integration
This strategic direction aligns with a broader corporate mandate, as evidenced by a reported board decision from July 14, 2025, outlining an expansion into innovative sectors including Web3, RWA, and Artificial Intelligence (AI). The integration of virtual assets is explicitly part of this initiative. By investing in Ethereum, Yunfeng Financial aims to mitigate its reliance on traditional fiat currencies and establish a robust foundation for implementing its ambitious plans in these advanced technological domains.
About Yunfeng Financial Group
Yunfeng Financial Group operates as a provider of comprehensive financial services, encompassing asset management and capital insurance. It functions as a subsidiary of Yunfeng Capital, a private equity firm established in 2010 by Alibaba co-founder Jack Ma and David Yu. The parent company’s heritage in technology and finance provides a compelling backdrop for this calculated entry into the digital asset space.
Market Reaction and Implications
Despite the strategic implications, the market’s immediate reaction to the announcement was observed as negative. Shares of Yunfeng Financial Group experienced a 6% decline on the Hong Kong Stock Exchange on the day following the news. This initial downturn highlights the mixed sentiment sometimes associated with traditional financial entities venturing into the volatile cryptocurrency market, even as long-term strategic benefits are pursued.

Former Wall Street analyst turned crypto journalist, Marcus brings a decade of expertise in trading strategies, risk management, and quantitative research. He writes clear, actionable guides on technical indicators, portfolio diversification, and emerging DeFi projects.