In a notable move reflecting a broader institutional embrace of digital assets, Japanese investment firm Metaplanet has substantially amplified its Bitcoin holdings, positioning itself as a key player in the corporate treasury management landscape. This latest expansion of its crypto reserves aligns with a strategic shift by a growing number of public companies to leverage Bitcoin as a long-term store of value.
- Metaplanet acquired an additional 780 Bitcoin, bringing its total reserves to 17,132 BTC.
- This latest tranche was secured for approximately $92.5 million, valuing each Bitcoin at an average price of $118,600.
- The firm’s aggregate Bitcoin portfolio is now valued at over $2 billion, with an average acquisition cost of $101,030 per coin.
- As of early July 2025, Metaplanet reported a cumulative return of 22.5% on its Bitcoin investments.
- Metaplanet ranks as the seventh-largest corporate holder of Bitcoin globally, according to Bitcoin Treasuries data.
The company recently announced the acquisition of an additional 780 Bitcoin, bringing its total reserves to 17,132 BTC. This latest tranche was secured for approximately $92.5 million, valuing each Bitcoin at an average price of $118,600. Following this strategic accumulation, Metaplanet’s aggregate Bitcoin portfolio is now valued at over $2 billion, based on prevailing market prices.
Metaplanet’s CEO, Simon Gerovich, revealed that the firm has acquired its entire Bitcoin treasury at an average cost of $101,030 per coin. This disciplined approach to accumulation highlights a long-term investment philosophy, aiming to capitalize on Bitcoin’s potential as a hedge against inflation and a digital alternative to traditional assets.
Investment Performance and Growth Trajectory
As of early July 2025, the company reported a cumulative return of 22.5% on its Bitcoin investments. The firm has demonstrated significant growth in its holdings, expanding from 398 BTC in September 2024 to over 17,000 BTC by July 2025.
Metaplanet has also provided a breakdown of its investment performance across various periods:
| Period | Return |
| July 1 – September 30, 2024 | 41.7% |
| October 1 – December 31, 2024 | 309.8% |
| January 1 – March 31, 2025 | 95.6% |
| April 1 – June 30, 2025 | 129.4% |
Market Positioning and Outlook
This rapid accumulation has propelled Metaplanet into a prominent position within the corporate Bitcoin ecosystem. According to data compiled by Bitcoin Treasuries, the company currently ranks as the seventh-largest corporate holder of Bitcoin globally. This places Metaplanet among a select group of public entities that have strategically diversified their balance sheets with digital assets.
Metaplanet’s aggressive Bitcoin acquisition strategy exemplifies a growing trend among corporations seeking alternative treasury management solutions in a volatile economic environment. The sustained accumulation, coupled with reported significant returns, could encourage further institutional adoption, potentially influencing market dynamics and the perception of Bitcoin as a legitimate corporate asset. This trajectory underscores a broader macroeconomic shift where digital assets are increasingly integrated into traditional finance frameworks.
Blockchain developer and writer, Daniel combines hands-on coding experience with accessible storytelling. He holds multiple blockchain certifications and authors technical explainers, protocol deep-dives, and developer tutorials to help readers navigate the intersection of code and finance.