Ton Strategy (Formerly Verb Technology) Becomes Largest Public Toncoin Treasury Holder, Investing $713M

Verb Technology Company is undertaking a significant strategic pivot, rebranding as Ton Strategy Company and committing substantial capital to the Toncoin (TON) ecosystem. The firm has allocated a considerable $713 million towards Toncoin, establishing it as the primary component of its treasury assets, which now exceed $780 million, including an additional $67 million in cash reserves. This major investment follows a successful $558 million private placement, attracting over 110 institutional and crypto-oriented investors, with the majority of the capital specifically utilized for Toncoin acquisition, signaling a deliberate shift in the company’s financial and operational strategy.

• Verb Technology Company has rebranded to Ton Strategy Company.
• The company has allocated $713 million to Toncoin (TON), making it the primary treasury asset.
• A $558 million private placement funded the majority of this Toncoin acquisition.
• The strategic objective is to accumulate more than 5% of Toncoin’s circulating supply.
• Future growth in holdings will be driven by reinvestment, staking rewards, and capital market operations.

Strategic Pivot: From Verb Technology to Ton Strategy Company

The transformation of Verb Technology Company into Ton Strategy Company marks a profound shift in its corporate identity and asset allocation. The commitment of $713 million to Toncoin firmly establishes TON as the cornerstone of its treasury, pushing total treasury assets beyond $780 million, supplemented by $67 million in cash. This substantial capital deployment was primarily facilitated by a highly successful $558 million private placement, which garnered interest from over 110 institutional and crypto-focused investors, demonstrating significant market confidence in this new strategic direction.

Ambitious Objectives for the TON Ecosystem

Targeting Significant Circulating Supply

Ton Strategy Company has articulated an ambitious objective: to accumulate more than 5% of Toncoin’s circulating supply. This goal is designed to position the company as a crucial contributor to the support and security of The Open Network’s underlying infrastructure. Executive Chairman Manuel Stoez underscored the profound confidence driving this initiative, stating that this move extends beyond merely fortifying the company’s balance sheet; it represents an active commitment to enhancing the security and foundational strength of the TON blockchain itself.

Strategies for Incremental Holdings

Beyond its initial substantial acquisition, Ton Strategy Company plans a systematic, incremental increase in its Toncoin holdings per share. This will be achieved through a multi-faceted approach encompassing the strategic reinvestment of operational cash flows, leveraging staking rewards generated within the TON network, and executing targeted operations within capital markets. Mr. Stoez further highlighted the company’s pioneering role, remarking, “Becoming the first and largest public company with TON as a treasury asset, VERB is not just holding the TON asset on its balance sheet—we are helping to strengthen the economic foundation of the network itself.”

Broadening Adoption and Institutional Interest in Toncoin

This strategic redirection by Ton Strategy Company unfolds amidst a backdrop of accelerating adoption for Toncoin across the broader digital asset landscape. The asset is experiencing significant integration within the Telegram messenger, which commands a vast user base exceeding 1 billion monthly active users. Concurrently, the Ton Foundation is actively collaborating with Kingsway Capital Partners to establish a separate $400 million TON treasury reserve. This parallel development further accentuates the increasing institutional interest and robust ecosystem development currently surrounding The Open Network.